The Smarter Lunchrooms Movement was started in 2009 with the goal of creating sustainable research-based lunchrooms that guide smarter choices. It is a grassroots movement of those concerned with the way children eat and wish to change these behaviors through the application of evidence-based lunchroom focused principles that promote healthful eating.
The mission of the Smarter Lunchrooms Movement is to equip school lunchrooms with evidence-based tools that improve child eating behaviors and thus improve the health of children.
Smarter Lunchrooms demonstrate core values including:
- Low cost/No-Cost Solutions
- Lunchroom Environment Focus
- Promotion of healthful eating behaviors
Frequently the Cornell University Food & Brand Lab, under the direction of Dr. Brian Wansink, conducts research which could be applicable to the school lunchroom environment. In October 2010, a partnership between Dr. Brian Wansink and Dr. David Just produced the Cornell Center for Behavioral Economics in Child Nutrition Programs (the B.E.N. Center) as an experimental think tank devoted to child health, school environments and the behavioral sciences (psychology, behavioral economics and business). The BEN Center has driven the Smarter Lunchrooms Movement through combination of Food & Brand Lab research with school environments and under the direction of Dr. Wansink & Dr. Just spring-boarded the Smarter Lunchrooms Movement into schools across the country.